Demography Research is a very Important factor in Branding.The five types of demographics in marketing are age, gender, income level, race and ethnicity.
A well defined strategic demographic of your customers and prospects is half the battle in new client conversion. It also leads into the next phase of creating buyer personas which helps in both marketing and sales.
Competition Research uses data on your competition, their target audience and business trends to Design a NEW and Competitive Brand within the competition market.